
Domestic abuse is rarely a single event. It often starts with small acts of control, manipulation, or intimidation that escalate over time.
For many, these patterns go unnoticed until the situation becomes severe. Femicide — the killing of a woman because of her gender — is the tragic endpoint of such escalation, but early signs often exist and can be recognized.
notthis:me (notice me!) is a digital safety platform designed for people facing intimidation, stalking, threats, or unwanted contact — both online and offline.
The system combines a discreet user experience with secure evidence collection, multilingual analysis, and a professional support environment that helps identify patterns of escalation over time.
At the core of the project is the idea that safety technology should protect the user without drawing attention to itself. Instead of presenting itself as an obvious emergency or reporting app, notthis:me operates through believable façade applications that appear ordinary on the surface. This approach helps reduce risk in situations where someone else may inspect the device.
The platform allows users to safely capture messages, screenshots, images, audio, notes, and contextual information without exposing a visible archive on the phone itself. Collected material is securely connected to a protected case environment where incidents can be organized and analyzed over time. The mobile experience acts primarily as a secure gateway rather than a traditional evidence repository.

notthis:me is designed to recognize patterns, not just isolated incidents. A single message may seem harmless on its own, but repeated contact attempts, threatening language, location references, or obsessive behavior can reveal a broader escalation pattern. By combining events into a structured timeline, the platform helps users and professionals better understand severity, repetition, and risk development.
The analysis environment uses multilingual processing to interpret and summarize communication across different languages. This is especially important in online environments and international communities where conversations often move between languages. Instead of requiring users or professionals to manually translate and interpret fragmented messages, the system creates clear summaries and contextual timelines.

A dedicated professional support application provides authorized responders and care professionals with structured case overviews, escalation alerts, timelines, and contextual summaries. Rather than exposing raw streams of data, the platform focuses on triage and clarity, helping professionals quickly determine whether intervention or follow-up may be necessary.

The long-term vision for notthis:me is to evolve into a broader safety ecosystem that supports responsible collaboration between care organizations, municipalities, emergency services, and law enforcement. Future development includes exploring standardized escalation protocols and integrations with emergency response systems such as police and emergency dispatch services, while maintaining strong privacy, governance, and legal safeguards.
notthis:me is ultimately about making invisible escalation visible — helping people regain insight, structure, and support in situations where control and safety are under pressure.

If you wnat some more information, please download our whitepapers:

We are building a discreet, privacy-first system designed to help recognize patterns of escalating control and abuse before they become severe.
The platform is being developed with survivor input, legal review, and ethical oversight to ensure safety, security, and dignity are built into its foundation.
Pilot partnerships and research collaborations are forming.
If you are an organization, municipality, researcher, or potential partner and would like to learn more, please get in touch.
notthis.me, notice the shift

Used with permission, please checkout their work on unsplash